You must love blue skin more than Batmobiles, because James Cameron's blockbuster just broke another record. Yesterday's Blu-ray release of Avatar sold 1.5 million copies, outperforming the previous Blu-ray leader The Dark Knight even though it only featured a 2-D version of the 3-D theatrical film, according to The Hollywood Reporter.
Early industry estimates predict that overall sales will top 4 million copies, putting it well on track to become the year's top-selling release. But Fox believes that Avatar will even surpass The Twilight Saga: New Moon—which has sold 6.5 million copies on DVD and Blu-ray to date—as the year's best-selling disc.
Yesterday's release of Avatar also broke with the industry's tradition of launching new titles on Tuesdays. Due to the film's ecological theme, Fox Home Entertainment instead scheduled the release to coincide with Earth Day.
A 3-D version of the film is expected to hit Blu-ray disc early next year. Fox and the filmmakers wanted to wait until a greater number of homes were equipped with 3-D Blu-ray players. By year's end, virtually all new Blu-ray players will boast that capability.
Were you one of yesterday's 1.5 million customers? If so, what did you think?