Disney's Marvel Heroes Come In All Sizes is a new cross-promotional campaign rolling out from Marvel and its sibling Disney division, Disney Consumer Products & Interactive Media. The umbrella project showcases the entertainment empire's upcoming and current launch of comic lines, graphic novels, movies, TV shows, video games, toys, action figures, YA novels and picture books.
"Whether you are big like Hulk, small like Ant-Man or smart and quick-to-action like Black Widow, Marvel truly has a hero for everyone," explained DCPI's Senior VP of Licensing, Paul Gitter. "From young kids to teenagers to a casual fan or a diehard adult collector, Marvel Heroes Come in All Sizes showcases that there is no singular definition for a hero and that our diversity is what makes us so powerful."
The animation studio Tongal created this debut piece of the multi-platform advertising tool, a whimsical stop-motion short for Marvel Entertainment and Hasbro featuring Groot being taken to his first amusement park by Earth's Mightiest Heroes. And it's a delight.
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