Brett Ratner has been around Hollywood a long time, and a fair share of his movies have, umm, not done that great with critics. So, he has some choice words for review aggregator Rotten Tomatoes.
Ratner, whose RatPac Entertainment foot the bill for some of Batman v Superman: Dawn of Justice, lit into the review aggregation phenomenon while speaking at the Sun Valley Film Festival. If Ratner’s name sounds familiar, he also directed the abysmal X-Men: The Last Stand and the Rush Hour series of films. So, umm, yeah. He definitely has a bone to pick about bad reviews.
Here’s an excerpt from Ratner’s comments:
“I have such respect and admiration for film criticism. When I was growing up film criticism was a real art. And there was intellect that went into that. And you would read Pauline Kael’s reviews, or some others, and that doesn’t exist anymore. Now it’s about a number. A compounded number of how many positives vs. negatives. Now it’s about, ‘What’s your Rotten Tomatoes score?’
That’s sad, because the Rotten Tomatoes score was so low on Batman v Superman I think it put a cloud over a movie that was incredibly successful. People don’t realize what goes into making a movie like that. It’s mind-blowing. It’s just insane. It’s hurting the business. It’s getting people to not see a movie. In Middle America it’s, ‘Oh, it’s a low Rotten Tomatoes score so I’m not going to go see it because it must suck.’”
Of course, even with the abysmal reviews, Batman v Superman made a boatload of money. So did most of Ratner’s other films, so yeah, bad reviews don’t always tank a release. But, most viewers would likely agree that it helps to be able to get a consensus before dropping their hard-earned money and heading to the theater.
What do you think? Is Ratner right? Is review aggregation hurting the movie industry?
(Via Vanity Fair)