Bruce Campbell may never return to the character of Ashley J. Williams, but that doesn’t mean he’s possessive about someone else stepping into the spotlight of the Evil Dead-based media empire he and Sam Raimi helped create.
Consoling fans on Twitter following Starz's recent cancellation of Ash vs. Evil Dead, as well as his subsequent announcement that he’s retiring from the franchise, Campbell responded to a question about whether he’d be cool with the rest of the show’s team carrying on without him. He responded in predictably chill fashion, suggesting the Evil Dead universe is bigger than just one guy and that it’s a gold mine for all kinds of future creative possibilities.
Ash vs. Evil Dead ended with Season 3 after Starz revealed in April it would not green light the show for a fourth season. Jilted fans quickly mobilized to mount a grassroots campaign aimed at getting the attention of Netflix or another potential studio to pick up the show, but Campbell deflated that idea when he announced, just days before the final episode aired, that he’s done playing Ash.
Even without Campbell, the rest of the Evil Dead team apparently has enough ideas to pick up the chainsaw and run toward more projects, if the opportunity arises. Executive producers Sam Raimi and Robert Tapert (along with Campbell) already had been plotting a crazy Season 4 for Ash vs. Evil Dead, reportedly planning a post-apocalyptic story arc that would have transported Ash to a barren, Fallout-style future. Of course, there was also a modern-day big screen reboot a few years ago that was fairly well-received.