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Credit: Marvel Studios

Captain Marvel and Deadpool bring moribund Blockbuster Video back to life

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Sep 18, 2018, 4:47 PM EDT (Updated)

It appears that two separate superhero film franchises are trying to bring back the moribund Blockbuster Video (the film does take place in the '90s, after all). The latest trailer for Marvel Studio’s Captain Marvel opens with Air Force pilot Carol Danvers (Brie Larson) crashing into a Blockbuster. Then, across the pond, Deadpool is promoting the (temporary) opening of a Blockbuster store in London to celebrate Deadpool 2’s digital download, Blu-ray and DVD release.

Now, for those of you too young to remember, Blockbuster was a chain of video rental stores where they rented videocassettes of movies that…you know what? Ask your parents. 

Social media has been abuzz in response to the Blockbuster nod in the Captain Marvel trailer...

Meanwhile, Ryan Reynolds’ Deadpool has pushed Blockbuster Video to return to London. At least, for now. Per Yahoo, Lorraine Kelly opened up the new store, which is open for two days only in Shoreditch, London, to celebrate Deadpool 2’s release on Digital Download, Blu-ray and DVD.

The store, at 133-135 Bethnal Green Road, is a recreation of the original chain that first opened in 1989. But of course, this store has only one movie gracing its shelves: Deadpool 2.

With every shelf stacked full of copies of Deadpool 2, the merc with the mouth is giving away copies of his film to any fan that can track down their original Blockbuster Video membership card. But don't worry; those who can't find their blue and yellow laminated membership cards can still claim a copy by showing off their superpower to the cashier, inspired by the film’s X-Force audition scenes. 

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