Hold onto your cell phone, because there are T-rexes all over the place!
That dino-sized problem is what you can expect from Ludia and Universal’s new location-based augmented reality mobile game, Jurassic World Alive. Because in today’s mobile game marketing world, AR finds a way.
It’s kind of like Pokemon Go, but instead of collecting … whatever the heck pokemon are, you get to round up all your favorite dinosaurs, whether you’re exploring your own neighborhood or traveling around the world. You can also pose and take pics and vids with all the avian presagers you find.
In order to find the dinos, players must locate them on a map and then collect DNA samples utilizing an in-game drone. That’s when you get to level up, get into the lab, and create genetically modified dinosaurs, like the Indominus Rex from Jurassic World. Then you can take those GMDs and compete in real-time player-versus-player arena battles!
“With Jurassic World Alive, our goal is for audiences to be fully immersed into a world with living dinosaurs in a way that’s never been possible until today. We’re giving them the opportunity to explore and connect with likeminded players while building and interacting with these powerful prehistoric species,” says Alex Thabet, president and CEO of Ludia, via the press release.
And the best part of all of this is that you don’t even need to be wearing high heels to join in the fun!
Jurassic World Alive launches globally this spring on the App Store and Google Play, just in time for Jurassic World: Fallen Kingdom, which roars into theaters June 22, 2018. In the meantime, you can head over to www.jurassicworldalive.com to pre-register and get your free in-game incubator all set up.