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Chosen One of the Day: Du Jour from Josie and the Pussycats

Contributed by
Apr 20, 2018

Good morning, Riverdale, and welcome to this musical episode of Chosen One of the Day. That's right — it's time to celebrate our favorite early-2000s boy band with inappropriate lyrics you're now only fully understanding as an adult. No, we're not talking about Backstreet Boys. Not N*SYNC. Not even the underappreciated BBMak (Google it). 

Open up your back door and let in the glory of Du Jour, the charming boy band from 2001's Josie and the Pussycats, a film all about corporate sellouts and mind control. They're sweet ("Du Jour means family!"), they're dumb ("Du Jour means seatbelts!"), and they have a pet monkey a la Ross from Friends. Oh, and by the end of the film, THEY SAVED THE DAY.

Du Jour was #TheBand. They were flying around in their Target jet fighting over inconsequential matters until one of the members, Les, made a startling discovery about their music — it was being used to brainwash teens. And not in a good way! As soon as their manager Wyatt realized the boys weren't quite as naive as he'd hoped, he bailed. Literally. I wish I was as efficient as Wyatt because he put on a parachute, jumped out of the plane they were in, and stumbled upon Josie and the Pussycats all in like five minutes. This is how the music industry worked pre-social media, kids.

BUT WAIT. Back to Du Jour. Did we mention that private Target-branded jet? Because they use it in MULTIPLE music videos, but instead of dancing around outside of it (think BSB "I Want It That Way"), Du Jour gave us a look into what it's like to be inside a private jet. Du Jour is a boy band of the people. They even wear clothes that could actually be from Target. DU JOUR MEANS AFFORDABLE COMFORT.

ANYWAY, their music toed the boy band-specific line of being inherently sexual without being explicitly so. If you haven't figured out why your parents thought "Backdoor Lover" was so funny when you watched the film, I hate to be the one to do this, but take a 206th listen to the song below. Really pay attention this time.

OH! OH! Yes, that's what they're saying. You heard that right. Du Jour was doing some casual sex education for teens, but that's not the (only) reason they deserve to be celebrated. There's also the fact they LANDED THEIR OWN PLANE and somehow survived a Metallica concert to essentially come back from the dead and back up Josie and the Pussycats once they uncovered Wyatt and Fiona brainwashing a packed stadium of teenagers. Somehow even the monkey survived. 

DU JOUR MEANS HEROES.