As the parent of a 6-year-old girl, I've seen Frozen A LOT. And while some songs and moments get old after a while ("let it go" INDEED), there is one character who has yet to lose his steam-induced luster: Oaken, proprieter of Wandering Oaken's Trading Post (and Sauna!).
We meet Oaken when Anna wanders in from the cold, wearing a gown literally frozen to her body (that had to be a real bitch to take off). Even in the face of magical snow, Oaken is a man with a mind on business.
Now, some have excitedly declared him the patriarch of Disney's first gay family because, well, he has a nude man in his closet.
But I'm pretty sure the the naked people he greets as "family" are not his family, rather a general term for some strangers naked in his store, which is honestly just as good as far as I'm concerned. I really like the idea of Oaken referring to his sauna inhabitants as some generic descriptor. "Hoo hoo! Hi family!" "Hoo hoo! Hi nudeman!" (one word, pronounced NOOD-mun)
For his commitment to promotion, marketing, and business even in the face of a weird enchanted July snowstorm, we salute you. Now GTFO of his store.