This comic hero earns more in licensing than The Avengers, Batman and Superman combined

Contributed by
Nov 14, 2014

You don’t have to look past the box-office returns the past few years to realize it's a superhero world — we just live in it. But which hero stands head and shoulders (and stilts) above the rest when it comes to licensing?

Though Marvel’s Avengers and Iron Man have ruled the cineplex the past few years — with Superman and Batman poised to steal some thunder soon — it’s a different character who is pulling in beyond the billion-dollar mark these days. The mythical hero who is practically printing money these days: Marvel's Spider-Man.

Despite the fact that Sony can’t seem to turn the wall-crawler into a bona fide hit franchise on the big screen, he’s still raking in a ton of cash on the licensing side and remains the most popular hero on the planet. According to The Hollywood Reporter, License Global placed Marvel owner Disney first among licensors with sales of about $41 billion in 2013; DC owner Warner Bros. was seventh with $6 billion.

A big ol’ chunk of that Marvel and Disney money is covered by Spider-Man, who brings in global retail sales of an astounding $1.3 billion. For the sake of comparison: The Avengers did $325 million in 2013, DC's Batman did $494 million, and Superman did $277 million. Wow. Go Spidey.

With a huge push into its unified universe with Batman v Superman: Dawn of Justice, DC hopes to make up some of that gap over the next few years. But they have a long way to go if they want to catch Spider-Man alone — much less Earth’s Mightiest Heroes as a whole.

(Via The Hollywood Reporter)

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