Cowabunga is history—say hello to TMNT's new catchphrase

Contributed by
Dec 17, 2012

For a generation of kids who grew up with the Teenage Mutant Ninja Turtles, the classic catchphrase "cowabunga!" is just as much a part of their childhood as the heroes in a half shell themselves. But for the latest animated take on the comic-based tale, "cowabunga" is out.

So what's the new phrase the creators of Nickelodeon's Teenage Mutant Ninja Turtles hope will capture the hearts and minds of a generation?


Most associated with comedian Sacha Baron-Cohen's character Ali G, the phrase was apparently an ad lib by voice actor Greg Cipes.

The show's producer Ciro Neili explains it all to Entertainment Weekly:

"There was a lot of talk about what the new 'cowabunga' was, or whether it should even remain 'cowabunga. We hadn't initially come up with anything yet because we didn't really necessarily need it [at the time]."

"But then when we were at the record, one of the actors -- Greg Cipes, who actually plays Michelangelo -- just kind of went for it. When he said it in the room, there were a lot of executives there. I think it was our first record. And it was that moment when he said it -- I think he just really pulled it off and kind of won everybody over in the room. And it stuck."

Though "booyakasha" may be the buzzy catchphrase for the first part of the debut season, Neili said fans shouldn't lose hope—"cowabunga" could still make a triumphant return someday:

"That cowabunga replacement is one of many things we say. And we might actually -- I think cowabunga might be coming. We just wanted to wait on it. We didn't want to do everything at once."
If you're interested, be sure to check out the new series when it debuts this Saturday on Nick.

What do you think of the new catchphrase? Are you a "cowabunga" purist?

(Via Entertainment Weekly)