Deadpool Celine Dion

Deadpool 2 marketing hits peak level of insanity with an original song by Celine Dion

Contributed by
May 3, 2018

It's a common occurrence for popular musical artists to write, sing, and perform original songs for upcoming movies, even ones about superheroes. For example, Kendrick Lamar curated an entire soundtrack of original music for Marvel Studios' Black Panther and his song with SZA, "All The Stars," was featured in the film's end credits. Tie-in tunes (so-to-speak) have always been a staple in Hollywood, a way to raise publicity for the project by involving a hot and talented artist.

Now, Deadpool 2 is getting in on the action. But if you're a tad confused, don't worry, so are we. An R-rated superhero movie about a foul-mouthed and bloodthirsty mercenary doesn't sound like it would need an original song, but 20th Century Fox tapped Céline Dion for an original song called "Ashes" and a music video to go along with it. Yeah, you're not hallucinating, the sequel's marketing campaign has reached its zenith of zaniness. 

Watch the music video below, which brings to mind Dion's work in the '90s, particularly her song for James Cameron's Titanic, "My Heart Will Go On." The singer pours her soul into the performance as we see clips from the film before Deadpool shows up in high heels to dance around the stage a bit. It's tasteful, beautiful, and, weird AF. 

At the end, Deadpool (Ryan Reynolds), standing in the back of the theater, calls out to Céline, saying that while "that was amazing," they have to do it all over again. When she asks why, he responds, "It's too good. This is Deadpool 2, not Titanic. You're at like an 11, we need to get you down to a five, five-and-a-half tops, just phone it in."

Angered, Dion snaps back with, "Listen! This thing only goes to 11, so beat it, Spider-Man." 

"God, I should've asked NSYNC," says Deadpool as the video fades to black.