The Deadpool 2 marketing team over at Fox strikes again. Over the last month or so, the promotional materials for the sequel have been incredibly witty, festive, and fun. Now Ryan Reynolds has taken to social media once again as the Merc With a Mouth with a real-life offer to those attending Brazil Comic Con in São Paulo this year.
This piece of marketing is the most daring yet as it promises free, official Deadpool tattoos to con attendees. They just need to reserve a spot online and choose from four different designs that utilize hearts, the Brazilian flag, or Deadpool's severed arm.
Of course, it wouldn't be a proper Deadpool promo without Reynolds cracking wise about Brazil, calling it "the beautiful sunkissed home of Pelé, hairless genitalia, and the world's largest Jared Leto statue." He also pokes fun at the 2016 U.S. Men's Olympic Swimming Team and their penchant for making "some sh-- up." Most of the video is in Portuguese, Reynolds prefacing it with the claim that he spent 20 minutes on Google Translate learning the language and hoping that he gets the accent right. The voiceover then hilariously transitions into a woman's voice immaculately speaking Portuguese.
But even Wade Wilson is cautious ... sometimes. You need to sign a legal waiver before committing to getting the tattoo or, as Wilson calls it, "a back alley roll of the hepatitis dice." Don't worry, we're like 99.99 percent sure the needles will be clean and sterilized beforehand.
All in all, the tattoo plan is as risky as it is genius and will turn fans into walking billboards for the sequel. He went from painting on a canvas as Bob Ross to painting on human skin as a tattoo artist. Quite the leap.