Since 2016, Disney's Dream Big Princess campaign has sought to empower girls through characters that have long been dismissed as damaging or reductive: their princesses.
The campaign is pretty genius. It embraces the Disney Princesses' strength, the femininity and the power in both. It reclaims the concept of the princess, turning the "damsel in distress" angle on its head. These princesses don't need saving — girls can save themselves. They can save the world.
This week, Disney announced plans to take the campaign even further. Partnering with the UN Foundation's Girl Up initiative, #DreamBigPrincess will present 21 digital shorts by women telling women's stories. One such subject will be Jennifer Lee, who is succeeding John Lasseter as chief creative officer for Disney Animation.
“Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do," Lee said. "The #DreamBigPrincess series is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.”
#DreamBigPrincess is supported by Apple and will be made using Apple products. Each film will be shot using an iPhoneX and edited on a MacBook Pro using Final Cut Pro. Female-fronted production company Summerjax, along with Apple, will train and mentor the filmmakers.