The clouds are finally beginning to part on how Disney will approach the rollout of its much-anticipated answer to Netflix, and the early takeaway may be just how Disney-like the still-unnamed streaming service will look.
In a quick first-look outline of Disney’s launch strategy, Deadline reported that there won’t be any R-rated content on the family-friendly platform, and that Disney has no immediate plans to yank its roster of Marvel shows from Netflix once the new service goes live late in 2019. The studio has yet to pinpoint the potential price point for the unnamed streaming service, but it will apparently be set to compete with Netflix.
That means shows like The Defenders, Daredevil, Jessica Jones, Luke Cage, and The Punisher look set to stay put over at Netflix for the foreseeable future. That certainly dovetails with Disney’s early decision to keep edgier material (like Jessica Jones and The Punisher) off its new platform.
The report does note, though, that Disney has at least one new live action show planned for the Marvel universe — though Disney so far hasn’t indicated what Marvel property it’s targeting.
The report further reveals a day-one programming lineup that features a number of streaming-only shows and one-off movie projects—including, of course, the live-action Star Wars series first announced late in 2017. Disney also recently revealed it has more than one Star Wars property landing on the service, but there's no word yet on whether those will be ready at launch.
Beyond Star Wars, other programs—some of which we’ve already heard about; others of which are new—cover a lot of genre territory.
Some of the content planned for the service appears to center on projects that already have been announced as upcoming Disney feature films. Those include a fantasy-heavy adaptation of Don Quixote, scripted by Billy Ray and originally announced more than a year ago; Magic Camp, the Jeffrey Tambor-starring comedy feature that entered production in January of 2018, and Noelle, a Christmas comedy that entered production in summer of 2017.
Other movie projects, the report indicates, are still in the early planning stages—but Disney appears to have already singled them out as must-haves for launch day. Those include Lady and the Tramp, The Paper Magician, Stargirl, Three Men and a Baby, and The Sword in the Stone.
For TV, the priority list should already look pretty familiar: the Star Wars live action show, an animated series based on Monsters, Inc., a series based on High School Musical, and the still-mysterious Marvel project.
It’s never too early to weigh in on which Marvel property you’d like Disney to chase, even if the studio already does have something in the works. What’s still out there that you’d look forward to as a new, and hopefully binge-worthy, Marvel TV series?