Disney's cool Alice promo book within a book within a ...

Contributed by
Dec 14, 2012, 4:09 PM EST

Sometimes we get really cool promotional stuff, like today's Alice in Wonderland press kit from Disney, which is in the form of a giant book that holds another book, which holds another book, which holds another ... Check out the image gallery below (click on the images to enlarge them).

It's in keeping with the whimsical nature of the film, based on Lewis Carroll's Alice stories, that the promo material is contained in nesting volumes: locations, characters, etc. In the smallest book, there's a key: Not to Wonderland, but a USB drive with more images and the trailer below.

Enjoy it as much as we did! The movie, starring Johnny Depp as the Mad Hatter, opens March 5.