Some Disney fans on social media did a double take when an official tweet — one that the house of mouse has since deleted — went out over the weekend featuring a seemingly un-Disney-like use of one of Pinocchio’s most inspirational moments.
The tweet uses the famous clip of Pinocchio’s come-to-life transformation, accompanied by a matter-of-fact caption that simply says “When someone compliments you, but you’re dead inside.” The tweet's gone now, but we grabbed a screen capture before it disappeared.
The brief video captured the moment when Pinocchio first receives the spark of life from the benevolent blue fairy — but the segment ended before the first signs that Geppetto’s wistful creation has, in fact, become a real boy.
Disney topped all that with a message taken from the lyrics of Cliff Edwards’ "When You Wish Upon a Star," advising followers, in Jiminy Cricket’s words, that it “[m]akes no difference who you are.”
If it’s hard for you to wrap your mind around whatever note Disney was trying to hit here, you’re hardly alone. Fans either wondered whether Disney had been hit with a temporary bout of off-brand morbidity, or they speculated about a possible subtext.
The tweet had disappeared from Disney’s feed by Monday morning. A Disney representative had not responded to SYFY WIRE’s request for comment at the time of this article’s posting.