Doctor Who- Jodie Whittaker as the 13th Doctor Poster Art from BBCA
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Courtesy of BBC America

Oh, brilliant— Doctor Who has a new logo and a new poster

Contributed by
Feb 20, 2018, 4:28 PM EST

Any minute now, she's a-coming... and she'll be coming with a new logo.

Doctor Who is going through its biggest series of changes since the show returned in 2005, and it's happening on both sides of the camera. Not only is the new doctor going to finally be played by a woman (Jodie Whittaker), but the TARDIS is changing, a new showrunner (Chris Chibnall) is coming in, and even the legendary Murray Gold is stepping down as composer. With so much change in the wind, it is only natural that the series craft a new logo, and that's exactly what they've done. 

The logos for Who change slightly as the seasons pass, but it's usually done with subtle differences only. The gold oval of the Russell T. Davies era remained consistent, changing only when Steven Moffat took over the TARDIS controls. The title logo remained similar during his run with the 11th and 12th doctors, more or less keeping the same type, but losing the "DW" symbol somewhere around Season 6. Feast your eyes on a new animation that shows off the show's shiny new logo, courtesy of BBC America


Is it different? Absolutely. Does it still feel like Doctor Who? Indeed it does, and that's all that matters. This striking gold lettering is unlike anything the show has ever done (before or after 2005), and it has a grace that makes us forget all about the big block letters that were once so familiar. All on its own, this title gets us excited for what the new opening sequence will look like — but that's not all the Council of Time Lords has given us today. 

BBC America has also released some new artwork, and it beautifully showcases the new doctor's bound-to-become-iconic silhouette: 

Doctor Who- 13th Doctor played by Jodie Whittaker BBCA poster art

Courtesy of BBC America


Is this all much ado about nothing but a new font and one poster? Could very well be, but with this show there is no detail that we aren't happy to ruthlessly examine. This is a clear shot across the TARDIS bow that tells us that yes, the show will be different, and yes, times change and so must the show. We'll fall in love again, because we always do. 

The show is set to return in the fall of this year, and we can't wait to see what happens after "Oh, brilliant." The 13th Doctor's tenure of laughing hard, running fast, and being kind cannot possibly come soon enough.

What do you think of the new artwork? Let us geroni-know in the comments below!