Who says competitors can't be friends? Prior to today's historic launch of SpaceX's Falcon Heavy Rocket (which was quite the success), Jeff Bezos tweeted good fortune to SpaceX founder Elon Musk. Bezos is not just the man behind Amazon.com— he is also the founder of his own private space company, Blue Origin. Musk's response has the Twittersphere describing the two men as being locked in something that can only be described as a "bromantic private space race."
The bro-down began when Bezos tossed his bro-gauntlet and sent the aforementioned well-wishing tweet, which read, "Best of luck SpaceX, with the Falcon Heavy launch tomorrow—hoping for a beautiful, nominal flight!" He added the hashtag "Gratadim Ferociter," which is the motto of Bezos' Blue Origin, and translates to "step by step, ferociously."
It wasn't long before Musk took things to the next ferocious step, tweeting back a simple "Thanks" to Bezos, followed by a kissy-face emoticon. We don't remember the Americans and the Russians doing this during the original space race, but who knows what happened behind the scenes.
Twitter then did what Twitter does best—take something and run it into the ground. What began as a simple exchange between space pioneers went on to become something worthy of multiple Byron poems. One user wasted no time in tweeting the word "Bromance," while another tweeted two astronauts being friends in the name of "space solidarity."
Of course this warranted a tweet about what their new "shipping" name was going to be, either "Eleff" or "Jefflon." We like Jefflon, for what it's worth.
Ultimately, the most important tweet related to any of this was tweeted today by SpaceX—and it is a video of the successful liftoff:
The successful launch is good news for every human being, whether or not they own their own private space companies. The ability to launch reusable rockets will contribute to the ultimate goal of both Bezos and Musk—spreading humanity across the stars. Habitable planets had better watch out, because the humans are coming, and we're bringing our Twitter bromances with us.