Stan Lee

Everyone from the Avengers to DC takes out ads to honor the late Stan Lee

Contributed by
Nov 15, 2018

Comic book entities are putting aside their differences to honor the late Stan Lee, who died earlier this week at the age of 95. Everyone from Marvel Comics and Marvel Studios to DC Comics to Sony Pictures took out ads in The Hollywood Reporter in order to remember the influential comic book creator responsible for Spider-Man, Ant-Man, Thor, Iron Man, Doctor Strange, and so many more.

The first ad came from the cast of the first Avengers film, Scarlett Johansson (Black Widow), Chris Hemsworth (Thor), Mark Ruffalo (Hulk), Robert Downey Jr. (Iron Man), Jeremy Renner (Hawkeye), and Chris Evans (Captain America). Set against the Avengers logo, their message reads:

"We acknowledge his creative contribution, the thousands of men and women it has long employed, the millions that will continue to be entertained, and above all, his inimitable wit, grace, and humility. Stan, we love you, we will miss you, we're grateful to represent a small part of your amazing legacy."

The second ad came courtesy of Marvel Entertainment and Disney, featuring a simple sketch of Lee with his birth year and death year at the bottom. 

Ad #3 was submitted by 20th Century Fox (owner of the X-Men and Fantastic Four film rights), which wrote: "Rest in Peace, Stan Lee ... Your heroes may have saved the world, but you changed it."

DC Comics was responsible for the fourth ad. Unlike his longtime creative collaborator, Jack Kirby, Lee never created any characters for DC.

"DC Comics mourns the loss of our treasured friend and comic book visionary," reads their message. "Stan's greatest legacy of all may be that he made even the smallest of us feel like heroes. 'Nuff said."

Margaret "Maggie" Loesch, former head of Fox Kids (the network responsible for X-Men: The Animated Series), wrote her own heartfelt ad. "Stan—Dear friend, mentor, and colleague for 38 years. Uniquely gifted, keenly intelligent, enthusiastic, generous, always a gentleman. You will forever be missed. MAGGIE."

Sony Pictures came up with the last and final advertisement, which features the Spider-Man mask (in the style of Into the Spider-Verse) shedding a single tear. "Sony Pictures Entertainment mourns the passing of our incomparable friend STAN LEE."


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