Fans may soon see more Hasbro-powered toy stories in theaters (Micro Machines movie, anyone?)

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Sep 3, 2019, 8:07 AM EDT (Updated)

Could a M.A.S.K. movie eventually unmask itself in theaters? 

Seemingly growing impatient for Paramount to officially launch a shared Hasbro Cinematic Universe with its Transformers, G.I. Joe, ROM, M.A.S.K., Micronauts, and Action Man properties and gain independence for a roster of fresh projects, the Rhode Island-based toy titan has announced the formation of Allspark Pictures to help move things along and deepen its licensed materials in Hollywood bedrock.

Variety reports that this newly christened production shingle will be headed up by Fox 2000's Greg Mooradian, a former production executive with previous ties to Paramount during the genesis years of its Transformers and G.I. Joe franchises.


Come January, Mooradian will step behind the president's desk and start fundraising efforts for new TV and film enterprises outside the Transformers and G.I. Joe spin-offs and sequels, which are already developed and distributed by Paramount.

According to Variety, Allspark's aim is to compete with the King Kong of toy and comic book movies, Marvel Studios, by rounding up a mountain of money.

Hasbro has been attempting to create its own independent film studio for the past five years, with unsuccessful attempts to purchase Lionsgate and unite with DreamWorks. This ambitious entity will mine Hasbro's extensive catalog of other toy, game, and book offerings with an attempt to attract top talent to develop and produce a range of small- and big-screen entertainment from popular properties like My Little Pony, Micro Machines, Furby, TinkerToy, A.T.O.M., Monopoly, Battleship, Sorry, Clue, Nerf, Tonka, Playskool, and dozens more.


The third largest toy company in the world has a lot of ground to make up if it wants to catch up to Mighty Marvel, but its exclusive roster of potential creative adaptations will at least give Allspark solid footing in the race to exploit its guarded lines. Anything is possible, but acquiring the necessary cash is key.

Are there any Hasbro products you'd love to see turned into a film or TV show?

(via Variety)