The LEGO Movie certainly set the gold standard for toy-based animated movies, and now the ‘70s competitor to the building block company has entered the fray — by following its predecessor’s playbook. Playmobil: The Movie has released its first teaser trailer, and there are some striking similarities to that of the blockbuster Chris Pratt vehicle.
Not just that the film follows a mini-fig (or whatever the Playmobil equivalent is) on her adventures throughout different themed worlds on a singular quest, but that there’s a cowboy world, a pirate world, a magical rainbow world, and a similarly silly sense of slapstick humor aimed to undercut the cynical nature of a branded toy movie.
Check it out:
Marla (Anya Taylor-Joy) and Charlie (Gabriel Bateman) are siblings magically transformed into toys, and Charlie gets lost. Marla’s got to save him. Supplemented with a voice cast including Jim Gaffigan (a truck driver), Gabriel Bateman, Adam Lambert (a Roman emperor), Kenan Thompson, Meghan Trainor (a fairy godmother), and Daniel Radcliffe (a secret agent), the film looks to replicate the success of the building blocks laid before it.
In addition, it seems to be taking a note from the Trolls movie, as it’s adding original songs from Trainor and Lambert in order to be as big a crossover summer hit as possible with kids. Sorry, parents, but at least one of these is sure to be the infectious summer tune that you can’t escape.
Frozen animator Lino DiSalvo is set to direct, while Blaise Hemingway, Greg Erb, and Jason Oremland wrote the script. Look for plenty simple slapstick humor (with more recent pop culture references than The LEGO Movie — a character was flossing) with a far more traditionally family-focused center when the movie hits.
Playmobil: The Movie is building up to a theatrical release in the summer of next year.