First trailer for Mattel's Max Steel is a delicious slice of superhero cheese

Contributed by
Aug 26, 2016, 5:42 PM EDT (Updated)

Check out this initial peek at Mattel's Max Steel, with a slightly retro 2000s vibe injected into its familiar superhero origin story.

The famous California-based toymakers who graced our childhoods with Hot Wheels and Barbie dolls have taken their first step in the larger world of live-action Hollywood filmmaking, and the result, though less than stellar, seems to be an honest attempt at starting a new franchise.  Max Steel has been in development hell for years and finally will get its time to shine in theaters on Oct. 21.

Open Road Films' new Japanese trailer doesn't try to dress it up as anything more than a busy B movie based on the action-figure toy line, TV animated series and multiple direct-to-video features, and that's a good thing. This is not to be confused with the DC Comics character of Steel, which was adapted into a clumsy 1997 superhero movie of the same name starring Shaquille O'Neal.  

Here's the official synopsis:

Based on a toy and animated series, the film chronicles the adventures of 16-year old Max McGrath (Winchell) and alien companion Steel, who must harness and combine their tremendous new powers to evolve into the turbo-charged superhero Max Steel. As these two unlikely friends struggle to accept their oddly connected fates, they begin to uncover unimaginable secrets, working together to find the truth, and fighting the mysterious forces threatening their world.

So have we reached a maximum saturation point in these types of sci-fi fantasy tales yet, or are you willing to accept a new Power Rangery crimefighter?  Plunge into this promising trailer and tell us if you think we need one more hero hopping onto the silver screen.

Written by Christopher Yost (Thor: The Dark World) and directed by Stewart Hendler (Halo 4: Forward Unto Dawn), Max Steel also stars Josh Brener, Ana Villafane, Andy Garcia, Maria Bello and Mike Doyle.

(Via Comic Book Movie)

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