ABC will promote its upcoming sci-fi series Flash Forward in the 100th episode of Lost next week, according to The Hollywood Reporter.
The trade paper quoted anonymous sources for the report. The spots won't explicitly refer to the upcoming sci-fi show, which is based on a book by Robert J. Sawyer.
The mystery spots are said to be part of an elaborate marketing campaign for the drama, which has not been officially picked up to series but is quietly being positioned on ABC's schedule for next season.
From the moment in September that the spec script by filmmaker David S. Goyer and Star Trek veteran Brannon Braga landed at ABC with a series commitment, the project has been considered a perfect companion for Lost, which airs Wednesdays at 9 p.m. ET/PT.