If you thought the early demos and games for the Oculus Rift were cool, just wait until you get a load of the company’s new movie studio.
The folks at Oculus have unveiled a new internal team dubbed the Oculus Story Studio, which has been tasked with adapting the company’s virtual reality tech into the cinema space. The first project to be unveiled is the short “VR experience” Lost, directed by former Pixar animator Saschka Unseld. The project was debuted at the Sundance Film Festival.
It’s extremely cool and has opened up some new questions about how the medium interacts with the viewer. Based on the user’s actions, the short can change its pace. Unseld explained to The Verge: “It could be three-and-a-half minutes and it could be 10. It all depends on you.” Yeah, that’s pretty cool.
The 10-person internal team was essentially born from early interest from Hollywood, as everyone was looking for a way to use the tech for cinema. At the time, Oculus didn’t really have an answer, so they established the Story Studio to try and figure it out. Here’s how Oculus CEO Brendan Iribe explained the process:
“We knew how to get started with games, but we didn’t know how to get started with film, with Hollywood, with cinema. How do you create content? What’s the tools, the pipeline? Is it even possible to make a cinema experience that is compelling and rich? One of the goals of the Story Studio team was to prove that.”
We obviously have a long way to go until virtual reality replaces the clunky 3D that has become a mainstay of the cineplex. But give it a few years, and the future certainly looks bright.
(Via The Verge)