Despite blockbusters like The Dark Knight Rises and The Avengers, last year was also filled with a few major box-office duds. It’s taken a few months, but we just got our first box-office bomb of 2013.
As projected, Bryan Singer’s fairy-tale action flick Jack the Giant Slayer crashed and burned like a boy falling off a beanstalk this weekend, with a mere $28 million. It was already tracking to bring in a low $30-35 million, but couldn’t even reach that meager target.
Despite the weak numbers, Jack actually nabbed the top spot at the box office this weekend, with minimal competition. But with an estimated budget of $190 million (plus $80 million marketing), this one is still definitely in the loss column.
Much like last year’s famed box-office bomb John Carter, Jack did okay with critics but failed to attract any mainstream buzz.
The studio is hopeful that some positive word of mouth might help Jack hang around a while, but with Sam Raimi’s heavily anticipated Oz The Great and Powerful opening next weekend, it’s doubtful audiences would choose Jack over the buzzier Wizard of Oz sequel.
For whatever reason, bean counters think Oz will bring in Alice in Wonderland-like numbers (Read: pretty awesome), so Jack is expected to fall and fall hard next week.
Were you among the few to check out Bryan Singer’s big-budget fairy tale this weekend? What’d you think?
(Via The New York Times)