That feared Friday night TV death slot? Fringe OWNED it!

Contributed by
Dec 14, 2012

Good news for Fringe viewers! Fringe has defeated the so-called Friday night 9 p.m. death slot ... at least so far.

For the second week in a row, the sci-fi series has come out on top in its timeslot in the ratings that count, 18-49 adults. Fringe earned a 1.9/6 rating, with 4.57 million total viewers, leading Fox to a win for the night. It even bested its lead-in, Kitchen Nightmares.

While other shows had more total viewers, advertisers most covet the younger 18-49 crowd, and only NBC's Dateline NBC at 10 p.m. ET could match Fringe's rating for the night.

So what does that really mean for Fringe? Well, when Fox announced the news that it was moving the show from its tough Thursday night timeslot—where it averaged a 1.8 rating—to Fridays, there were cries that Fox was trying to kill Fringe.

However, Fox Entertainment President Kevin Reilly said: "We are not killing the show. Over the last week, over 45 percent of the audience time-shifted the show. That's almost half of the dedicated audience watching it on their DVRs. It's been such a loyal fanbase. I will be really disheartened if the viewer base decides to not watch because it shifted one night. I hope they go with it, and if not they have the option of picking it up on their DVRs. If it does anywhere near what it did on Thursdays, we can glue that show to the schedule because it can be a big win for us."

When it comes to the DVR ratings, things get even brighter for the series. Numbers from the first Fringe Friday outing rose an additional 42 percent, driving the 18-49 rating from a 1.9 to a 2.7.

So unless Reilly was lying, it looks like we might actually be able to breathe a little easier regarding the fate of one of the best shows on TV.

While this week will be a huge test with original episodes of CBS's CSI: NY and, more importantly, the CW's Supernatural, Fringe is certainly off to an excellent start.

Are you ready for more Fringe Fridays?

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