Ahead of the season premiere, ABC had been pushing the small-screen debut of Ghost Rider in the new season of Marvel’s Agents of S.H.I.E.L.D. Turns out, it worked.
The ratings are officially in for the Season 4 premiere of S.H.I.E.L.D. last week, and the series is enjoying a massive ratings bump when you factor in Live+3 DVR viewership — the biggest percentage climb in the show’s history. The live airing of the episode scored a 1.1 demo rating with 3.44 million viewers. Add in the additional three days of viewership, and those numbers jump to a 2.0 demo rating and 5.5 million viewers.
That’s an 82 percent jump in ratings, for those keeping track, which puts the series back around its Season 3 viewership numbers. It’s encouraging to see the ratings show an uptick (and the live numbers for the Season 4 premiere are up from the Season 3 finale, so that’s also a positive sign).
Of course, as solid as those numbers might seem, it’s important to remember this show originally premiered with more than 12 million viewers back in 2013. So it’s still taken a monster dive overall — which isn’t uncommon as shows get older (unless it’s called The Walking Dead). The good news is that some fans were definitely interested in checking out the live-action debut of Robbie Reyes. Which is a good sign if you’re a fan and want to see the series keep on keepin’ on.
As for the premiere itself? We seemed to dig it. What’d you think?
(Via Comic Book)