Where Transformers has become a legit blockbuster film series, the G.I. Joe franchise has never been able to reach that level of success. So the studio considered putting them together to build some buzz.
Director D.J. Caruso told Collider he was in talks to direct G.I. Joe 3 before the project was stalled in development, and his plan was to use the big finale to introduce the Transformers into the G.I. Joe franchise ... creating a shared Hasbro toy universe. Caruso pitched the idea, which received a lukewarm response from the studio heads, who claimed they weren't read to move the universes "yet."
Here’s an excerpt from his comments:
“They're not ready to do [G.I. Joe meets Transformers] yet. That's exactly what they should do but they're not ready to do that because in fact the script that I was developing, the two worlds sort of collided at the end and when they read it they were like, 'We're not ready to do this yet.' … They will eventually collide those two worlds and it's probably when Mr. [Michael] Bay decides he's done with Transformers."
Considering Michael Bay’s Transformers films are (inexplicably) still blowing up the box office, it makes sense the studio wouldn't be in much of a hurry to shake up the formula. However, when Bay finally hangs up his dynamite sticks (at least when it comes to Transformers), it stands to reason we might finally see the shared Hasbro universe we all created on our bedroom floor as kids.
It might end up being a huge, silly mess — but you know you'd watch the heck out of that movie.