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God Particle release change delays Cloverfield franchise further

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Jan 3, 2018, 11:14 AM EST

For a while there, it seemed like every new movie coming out of J.J. Abram’s Bad Robot was a potential Cloverfield sequel, prequel, or spin-off. It doesn’t help speculation that the forthcoming addition we know of for sure, God Particle, keeps getting bumped.

According to Variety, the installment “has had its release date postponed yet again” and is “now slated for an April 20, 2018 release.” That’s another two months and change since its most recent push, but this mysterious space station-set project has been all over the calendar for years.

The film has been in development since 2012, four years after the original Cloverfield’s release and four years before the release of sequel/spin-off 10 Cloverfield Lane.

That film followed people surviving the future fallout of the first movie. God Particle, with a strong cast including David Oyelowo, Chris O’Dowd, Gugu Mbatha-Raw, and Daniel Brühl, is a sci-fi story directed by Julius Onah that is tangentially connected to the proceedings of the original shaky-cam monster movie, primarily focused on surviving their discovery of a new energy source.

As Variety notes, this film was to premiere on February 2 of this year, “but without any marketing surrounding the film only one month away from the release, it was unclear whether it would be proceeding.”

This franchise, if you can call it that, is no stranger to secrecy, but no marketing at all is a hard sell not just to consumers, but to the people calling the shots for the studios. This pushback may give Bad Robot the space it needs to develop a bit more intrigue in the emptiness.