Wolverine just became the latest superhero to join the Body By Milk campaign and wear the milk moustache. Other superheroes who have previously modeled the iconic 'stache include Batman, the Fantastic Four, Superman and the Incredible Hulk.
According to the campaign, the secret to Logan's powers of regeneration isn't the fact that he's a mutant. Instead, it's milk, because "milk contains protein that helps build muscle and a unique mix of nutrients that helps refuel tired bodies after a workout."
The ad will debut in print tomorrow in Rolling Stone.
The Body By Milk campaign was created to encourage teens to drink three glasses of lowfat or fat-free milk every day, eat right and be active to stay lean and healthy.