The much-loved creator of the even-more-loved Gravity Falls is the latest in a long line of singular creators to jump ship from traditional networks for Netflix. Alex Hirsch, who made/voiced the hilarious blend of X-Files and summer camp that is Gravity Falls after working on The Marvelous Misadventures of Flapjack and Fish Hooks, signed an exclusive contract with the streaming service — which hopes he’ll bring his devoted fanbase with him.
According to a release, Netflix has signed a multi-year overall deal with Hirsch that covers the development of new series and features for the streaming service — one whose animation offerings have been lacking for that middle demographic between very young child and adult.
Hirsch, who’s also worked on the scripts for the upcoming Spider-Man: Into the Spider-Verse and Detective Pikachu, was full of energetic humor about the news. “I couldn’t be more excited to join the amazing roster of talent coming to Netflix,” said Hirsch. “Plus it couldn’t hurt to be on The Algorithm’s good side before The Singularity hits. Awesome things are coming!”
However, according to Cindy Holland, Vice President of Original Content for Netflix, Hirsch may be moving away from the smart kid-focused programming of his past to focus on the Disenchantment and BoJack-esque animation that Netflix already provides. “Alex is an imaginative storyteller with new ideas who’s quickly developed a reputation as a fresh new voice in animation,” said Holland. “We couldn’t be more excited to work with him as we continue expanding our adult animated slate.”
Whatever demographic Hirsch hopes to reach, his distinctive and eccentric mix of humor and savvy plotting will do Netflix well as it scoops up more and more small-screen auteurs.