Hasbro has long been raking in the dollars by producing merchandise from Disney, and has doubtlessly made more than a pretty penny on Frozen dolls alone. In addition to that, the company is still in charge of Transformers and G.I. Joe, two franchises that began life as toy lines.
As far as the toy world is concerned, Hasbro changed the game by partnering with Paramount Pictures to put those toy lines on screens both big and small. But Mattel has not been using the same strategy.
"Hasbro’s strategy of using entertainment assets to fuel toy sales has paid off richly ..." writes Deadline. "The company’s market cap is $11.4 billion, more than twice that of El Segundo’s Mattel."
Supposing this acquisition goes through, what Mattel properties could Hasbro exploit for our entertainment? Mattel still controls Masters of the Universe -- could that franchise possibly find a cosmic key back to our movie theaters? Is an extended cinematic universe based on American Girl dolls a possibility? Mattel has Polly Pocket, Barbie, and Hot Wheels -- and all three of those toy lines could be ripe for the plucking.
They also have the rights to Scrabble and the Magic 8-Ball, and if film sagas based on either of those things seem far-fetched, let us remind you that we are living in a post-Emoji Movie world. Anything is possible.
What Mattel properties would you like to see adapted? Let us know in the comments!