Hasbro is gung-ho for its sci-fi/adventure toy lines while attempting to set up a cinematic universe for the Transformers, G.I. Joe, ROM, M.A.S.K., Micronauts, and Action Man properties.
IDW Publishing's crossover comic mini-series, Revolution, Revolutionaries, and the upcoming First Strike are helping to lay the foundation with some of the most engaging mashup titles on the racks.
Capitalizing on the current crossover trend in comics, Hasbro's Vice President, Global Brand Management Derryl DePriest cracked the seal on one of its most coveted collector sets at SDCC this weekend during the Hasbro Breakfast promotional event: a multi-figure, oversized, $100 mega-set of shared-universe action figures to be showcased in IDW's new bi-weekly First Strike title.
As you can see below, SYFY WIRE was on hand for the unveiling of this awesome convention exclusive, packed with representatives of all six lines, while also introducing a Visionaries figure, spotlighting the first ROM action figure since 1979, and the first-ever toy of a dreaded Dire Wraith.
Have a peek and tell us if you're locked and loaded for IDW's First Strike when the premiere issue is deployed on August 9.
Additonal reporting by Jeff Spry