We've been waiting to see just how Tim Burton's reimagining of the classic supernatural soap opera will turn out. There's always fear among fans when it comes to remakes of beloved franchises, and this time that fear might even reach to the Dark Shadows cast. Take co-star Helena Bonham Carter, who just called the movie "impossible to sell."
Hold on, hold on. No, we didn't just catch Carter trashing a movie she's in, let alone a movie directed by Burton, her partner for a decade and the father of her two kids. No, she's saying the film is so original and so complex that it's going to be hard to give it the simple peg movie marketers use to draw audiences in.
"It's very original, and it's kind of uncategorizable," she said during an interview after the Britannia Awards this week. "It's going to be impossible to sell, frankly, because ... it's a soap opera, but it's very, very subtle. I don't know. We'll see. It's a ghost story, but then it's an unhappy vampire story."
So Carter is afraid Burton's movie might fall into that category of movies that are good but so hard to categorize that audiences don't turn out. It does happen, of course. Then again, the Dark Shadows TV series had all the elements she's talking about—secrets, ghosts, vampires, romance, soap opera drama—and it managed to do well, especially with the whole vampire thing.
And if the bloody set photo of star Johnny Depp we saw is any indication, there are at least a few moments in this movie that aren't subtle at all.
So will Dark Shadows crash and burn under the weight of its own complexity, or will the big names and mere presence of vampires in this bloodsucker-crazed world be enough to make it a hit?