Bashing Josh Trank's Fantastic Four has become almost too easy after it's been universally accepted as one of the worst superhero movies in last last decade...or EVER. So, let's shine a small ray of sunshine on the doomed project by looking at aspects of the disaster that could have helped to hoist the
humongous heaping pile of failed film out of the turbulent trenches of extreme negative public opinion.
Here's a striking series of rejected comic-book style theatrical posters by artist Dave Rapoza, with a ferocity and energy sadly lacking in 20th Century Fox's limp campaign for Fantastic Four. They were created in conjunction with the movie's Art Director, Neri Rivas, as part of Fox's early marketing push. In an interview with io9, Rapoza described the tone and focus he was going for with these charismatic character posters and team compositions of Reed Richards, Sue Storm, Johnny Storm, Ben Grimm and Doctor Doom.
“They were throwbacks to my old favorite versions of all the X-Men from the early 90s and the posters were done with retro colors and were sort of made to look old. We learned as the job went on that they would most likely be in regular street clothes for most of the movie, but I also wanted to have fun so I just designed whatever I thought they should look like. I had a feeling that the Thing might want to show his face in the final movie, I’m glad they didn’t go for that, but that’s why in mine I wanted to show the actor’s face in mid-transformation. Basically, it’s mostly guess work on my part for the outfits and their appearance."
“I really wanted to nail down an energy I really hadn’t seen from the Fantastic 4 so far. I don’t have a lot of love for making everything dark and gloomy with the super-serious vibe, so I wanted to counter the aggressive mood with some lighter colors. Everything is mood to me. I want to show whatever I think is the coolest aspects of the characters, if it is about characters in the movie, and show that above all else. I always think back to when I was a kid and the feeling I had playing with action figures, making my own poses and trying to move them around for different camera angles.”
“I totally understand that my direction did not line up with the movie, and am right there with them that they should not have been used. My posters were more focused on the comic book’s idea of the heroes, while the movie went in a different direction entirely.”
Now, I would never try to convince you that these posters would have been Fantastic Four's salvation, as it stumbled in so many different areas, but it certainly would have been a confident step in the right direction and offered a slick style more in keeping with the material's true roots.
Have a look at the rest of this mindblowing batch of concept poster art in the gallery below and tell us if you think Fox was wrong to reject them.
(Via Geek Tyrant)