The days of posting and reading user reviews on Netflix are now firmly in the past. That’s right: As of Friday, the streaming giant has removed all customer reviews of TV shows, movies, and other programming from its website. So, unless you saved it, your erudite review of Stranger Things’ second season has been lost in the ether.
Now, Netflix didn’t just do this out of the blue. The company gave users the heads-up in July that it would be removing this feature. It stopped allowing users to post new reviews as of July 30. And earlier this year, Netflix did away with its star rating function and replaced it with the simpler “thumbs up/thumbs down” feature in April.
Why did Netflix do this? Well, a spokesperson from Netflix attributed the move to “declining usage.” Makes sense. In fact, not only does the thumbs-based ratings system provide users with more accurate recommendations, but Netflix is seeing a 200 percent increase in user engagement with the thumbs system.
So, from now on, if you must post your thoughts on the latest movie or show you just watched on Netflix, you can do so on social media like Facebook or Twitter (your chances of them getting read are higher there than they ever were on Netflix, anyway). You can also let us know what you think of this new development from Netflix in the comments below.