The cuteness of that "Imperial March" barkestra teaser has given way to the full, pooch-centric ad that Volkswagen is airing during the Super Bowl. Question is, does it live up to last year's adorable mini-Vader spot?
"The Dog Strikes Back," as this new spot is called, takes a while before it lands squarely in Star Wars-ville, but the company that produced it, Deutsch LA, was well aware that the connection to the Force is what made last year's spot so popular: Online support from the fan community helped make it a viral smash.
Will this year's follow suit?
My favorite part: The alien who got his arm chopped off by Obi-Wan Kenobi in A New Hope is still hanging out at the same friggin' cantina, with the same mouthy dude who got him in dutch with a Jedi in the first place.