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Hulu announces premiere date for Castle Rock in new Twin Peaks-esque trailer

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May 13, 2018, 7:33 AM EDT (Updated)

Castle Rock, an upcoming show set in Stephen King's shared horror universe, will premiere on July 25, Hulu announced in a new teaser trailer today. Titled "This Place," a grave narrator talks about the darkness lurking beneath the fictional Maine town where a good portion of King's stories, like The Dark Half and Needful Things, are set. What was Castle Rock's original sin, the one where God finally turned his back on the place? 

"Whenever it began," says the narrator, "whoever's sin we're paying for, we're trapped in a cycle that stretches back centuries. There's blood in every backyard, inside every house. People say, 'It wasn't me, it was this place.' And the thing is, they're right." 

A small American town (usually in Maine) plagued by an unseen dark force is a down-home staple of Mr. King. It's a recurring motif in his 1986 novel It, where an eldritch entity, Pennywise, infects a town like a virus, not only causing horrible things to happen in Derry, but also manipulating its residents to turn a blind eye toward them. 

Watch the new and unsettling trailer for Castle Rock below:

First teased at San Diego Comic-Con last summer, Castle Rock is produced by both King and J.J. Abrams. The duo teamed up for Hulu's 2016 adaptation of King's time-travel romp 11.22.63, which starred James Franco as an English teacher who attempts to prevent the assassination of JFK. Not only set in an apocryphal town created by King, the new series will draw from a number of the author's different works, utilizing characters such as Alan Pangborn (Scott Glenn) and places like Shawshank Prison.

Melanie Lynskey, André Holland, Jane Levy, Sissy Spacek, Bill Skarsgård, Terry O'Quinn, Frank L. Ridley, and Chosen Jacobs. In particular, Spacek and Skarsgård are both King alums, having starred in film versions of Carrie and It, respectively. Meanwhile, O'Quinn is a former Abrams collaborator during their time on Lost