Hot off the heels of Netflix raising its prices, rival streaming service provider Hulu is upping the price of its skinny-bundle live TV service to $44.99 a month from $39.99. At the same time, it’s dropping the monthly price of its signature subscription video on demand service to $5.99 from $7.99, representatives from Hulu confirmed. Hulu’s ad-free SVOD service will remain unchanged at $11.99 a month.
The new prices go into effect February 26.
This news follows Netflix confirming last week that effective January 15, it is raising its prices within the U.S. by 13-18 percent, bringing its most popular plan up to $13 per month from $11.
Hulu’s subscriber base has grown by nearly 50 percent on a year-over-year basis, to more than 25 million subscribers, due in part to original programming hits like Castle Rock and The Handmaid’s Tale.
Hulu is currently owned by NBCUniversal (Corporate owner of SYFY -Ed), Disney, Fox and WarnerMedia. Once the Disney-Fox deal closes, Disney will have a 60 percent ownership stake in Hulu. Going forward, Disney CEO Bob Iger has said that Disney plans to invest in more original programming for Hulu and expand its VOD service into international markets.