Back in the late 1970s, Marvel was so desperate to sell its TV and film rights that the company was literally buying ads to showcase its wares to studios. It’s amazing how things change in a few decades.
This vintage advertisement, which ran in the trade publication Variety circa 1979, is basically a one-page pitch to TV and film studios to take a shot on Daredevil. The ad notes Daredevil has a ton of potential and could be destined for “outrageous stardom,” just like those A-listers Spider-Man, the Incredible Hulk and Captain America.
Obviously, this came before the massive explosion of the superhero genre, but it’s fascinating to look back and see Marvel — one of the biggest studios in Hollywood at the moment — literally throwing out its contact info to anyone who would listen. Superhero film rights are worth millions these days, and here's Marvel begging for someone to take a shot on the Man Without Fear.
As we kick back and binge-watch the (great) Netflix series following the devil of Hell’s Kitchen, it’s easy to forget how dead this genre was just a few decades prior. The irony, obviously, is that it took Marvel mounting the project itself to finally do Daredevil justice. Oh well, at least we finally got the series we deserved.
(Via The Untold Story)