Marvel Studios has already had a massive box-office success in 2018. Black Panther is the year's biggest film so far, with earnings that put it not just among the top films in recent memory, but among the top films of all time. Black Panther is so big it out-earned The Avengers, but another Marvel film could already be set up to be bigger.
We already knew Avengers: Infinity War would be huge, but as we reach the two-weeks-out point on the way to the film's release we're starting to get a better picture of just how big. Early weekend projections show the film is on pace to have the biggest opening in April ever, and according to Fandango, the film is now selling more than double the pre-sales tickets Black Panther did "at the same point in the sales cycle."
In fact, at this point in its sales cycle, Infinity War isn't just dwarfing Black Panther's numbers. It's selling more than the last seven Marvel films combined. That's right: If you take the combined pre-sale power of Black Panther, Thor: Ragnarok, Spider-Man: Homecoming, Guardians of the Galaxy Vol. 2, Doctor Strange, Captain America: Civil War, and Ant-Man, you still don't get the sales pace Infinity War is setting right now. That's huge.
"'Infinity War' has built up such unprecedented anticipation that it’s pacing to break records, the likes of which we have never seen before for a superhero movie,” Fandango Managing Editor Erik Davis said in a press release. “Moviegoers are rushing to guarantee their seats in advance for what is sure to be one of the most talked-about movies of the decade.”
So, just how much can these pre-sales tell us about the film's final opening box-office might? Well, Fandango's pre-sales for Black Panther alone made up more than 30 percent of that film's domestic opening, and while Infinity War hasn't topped Panther's total ticket pre-sales yet, it's on pace to get there. It's also impossible to tell right now if the film will have the same kind of staying power Black Panther did.
That film spawned a massive movement that included multiple viewings for many fans — including some non-superhero fans — and the kind of enthusiasm that led to taking parents, family members, and friends who wouldn't otherwise care about Marvel films to see just what the big deal was. We'll be talking about Infinity War's opening box-office possibilities for the next two weeks, but the box-office numbers might really get interesting a month from now, after all the people who really had to see the Avengers face Thanos have already gotten their fix.
However things shake out beyond the opening weekend, these pre-sale numbers further underline Infinity War's guaranteed box-office power out of the gate. This isn't just a movie people want to see. It's a movie they want to see as soon as possible.
Avengers: Infinity War is in theaters April 27. Do you have your tickets yet?