Miles Morales into the Spider-Verse

Into the Spider-Verse tracking for solid, but not quite Spidey-riffic, box office numbers

Contributed by
Nov 21, 2018

The initial tracking numbers for Spider-Man: Into the Spider-Verse have just come out. So how is the box office looking for the first animated Spider-Man movie to make it into theaters?

According to Deadline, the answer is "solid," if not quite up to the standard set by the six previous live-action Spider-Man movies. The Dec. 14 release is projected to land somewhere between $30 million at the low end, but could climb to $40 million in its first weekend if all goes well.

By comparison, the lowest opening weekend for any Spider-Man live-action film was that of 2012's The Amazing Spider-Man, which collected $62 million in its opening frame before going on to earn $262 million in North America. The other Spider-Man movies' first weekends have all ranged from a high of $151 million for Spider-Man 3 (2007) to $88 million for Spider-Man 2 (2004). Spidey offshoot Venom also raked in $80 million in its debut last month.

Into the Spider-Verse is unusual in that it is the first full-length animated superhero movie to get a theatrical release in decades, possibly since Batman: Mask of the Phantasm in 1993. While both DC and Marvel have produced plenty of animated films starring their characters, those movies have almost all been released directly to home video.

How well Into the Spider-Verse does may prove a crucial test for whether Sony Pictures (which is distributing the picture), Warner Bros. (DC) and Disney (Marvel) can seriously entertain the idea of releasing more animated superhero content into theaters.

The other interesting feature about the film is that it's the first Spider-Man theatrical movie to put a different lead character in the suit. While Peter Parker (voiced by Jake Johnson) does appear in the multi-universe story, the central character is Miles Morales (Shameik Moore), the popular comic book character who also happens to be the first Spider-Man of color.

The tracking indicates that the film is popular with younger and older males, along with women under 25, which could indicate that younger generations are willing to embrace a new Spider-Man alongside the long-established Peter Parker version. And with Sony/Marvel's Spider-Man: Far from Home due out just seven months later, this will also act as a stress test to see how much of the wallcrawler the market can handle.

On a related note, the same tracking indicates that the other major genre release due out on Dec. 14, the Peter Jackson-produced Mortal Engines, is looking at an opening weekend somewhere in the $12-15 million range — not a good sign for the sci-fi/fantasy epic that reportedly cost around $100 million to make.

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