As if J.J. Abrams didn't have his finger in every proverbial pie within the entertainment industry, his production company now plans to start up an entire division dedicated to video game development, reports Variety. The department will be a joint effort among Bad Robot, Warner Bros. Interactive Entertainment, and Tencent, and led by Dave Baronoff.
Since 2006, Baronoff has been in charge of the company's "games and interactive content creation," says the report. These titles include: an app tied into the 2008 release of Cloverfield, Action Movie FX, and the PASS Time mode for Valve’s Team Fortress. The goal of the new team-up would be to develop games, both big and small with both indie and mass appeal, which can be played on PC, mobile devices, and major consoles.
“I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in,” Abrams said in a statement. “Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners.”
Given that Bad Robot is the driving force behind some of today's most popular shows and movies like Westworld and Star Wars, it makes perfect sense that they'd extend their work to another facet of entertainment. Abrams is also attached as a producer for film adaptations of two video games, Portal and Half-Life.