Jurassic World: Fallen Kingdom ad campaign turning cereal boxes into movie screens

Contributed by
Jun 18, 2018, 12:23 PM EDT (Updated)

Of all the things that would inch us closer toward that dystopian, futuristic, Blade Runner-like day when every mundane object we encounter beckons us with moving images, we never suspected that promoting a movie about prehistory would be among the pioneers.

But people who buy specially equipped packages of Kellogg’s Frosted Flakes or Keebler Fudge Stripes cookies may be among the pioneers of high-tech consumerism’s cutting edge. A special Jurassic World: Fallen Kingdom promo that teams Kellogg and Universal Studios is shrinking the dino action right down to the size of a 7-inch screen — one that loops advertisements for the film right across the front of a sleek Jurassic World-themed box.





Via Variety, the cross-marketing effort will feature behind-the-scenes “making-of” clips approximately five minutes long; Frosted Flakes fans will get a closer look at Blue, Fallen Kingdom’s resident sympathetic velociraptor, while Fudge Stripe munchers will get a T-rex. 

Each video also includes a deeper look at “how the filmmakers brought the Jurassic World dinosaurs to life and how they used a roller coaster to capture the actors’ reactions when they’re in the Jurassic World gyrosphere,” the report states.

With a price tag of $24.99 apiece, it’s one promo that definitely falls in the die-hard collector category. And the campaign will be a very, very limited run (only 200 boxes), so maybe the world isn’t quite ready for video scrolls that invade every nook and cranny of private life just yet.

But if you’re tired of mindlessly scanning the nutrition info panel on that box of Frosted Flakes while munching away in search of your day’s first sugar rush, then the chance to mindlessly ogle action-packed clips of Owen Grady (Chris Pratt), Claire Dearing (Bryce Dallas Howard), and tons of heart-racing dino near misses at least sounds like a pretty significant upgrade. The movie doesn’t come out until June 22, but the high-tech promo starts today over at Amazon.

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