Imagine being inducted into your new job with a virtual reality horror game.
KFC’s newest employee training video (at least that’s what they say it is) looks more like an escape room than a fast-food restaurant. Think disembodied robot arms, things randomly electrifying, and a creepy painting of Colonel Sanders whose eyes black out. If it wasn’t for the chicken, you’d think American Horror Story just morphed into a video game.
You might think that even with the chicken.
The video, called The Hard Way, is supposed to be an innovative approach to teaching fresh meat — I mean new employees — how to properly prepare the chain’s famous fried chicken. Talk about thinking outside the takeout box, but you’ve got to wonder: Why an escape room? Is this played in the dark? Do horror fans have an unnatural obsession with fried chicken?
"Blending virtual reality with real reality, KFC is using VR technology to demonstrate how to make Original Recipe fried chicken in an entirely unique, hands-on and modern way. 'The Hard Way – a KFC Virtual Training Escape Room' is designed as an escape room where Colonel Sanders gives his trainees hints and clues along the way to ensure they are making fried chicken the Hard Way – the way that he invented more than 70 years ago."
Seeing as how KFC’s extra-crispy marketing schemes have gone so far as to feature Hodor being harassed by a ravenous mob and to fly a chicken sandwich into space, the Colonel’s latest digital shenanigans shouldn’t come as too much of a surprise. I say they should invest in in-store arcades where you can play this thing. People will be lining up for half a mile.