It may be the Summer Solstice, but Winter is Here.
That's the message from Game of Thrones as they released a new trailer today, alongside a brilliant Twitter campaign that's keeping even the most die-hard fans guessing. First, in the trailer, we have just intense dread in nearly every second of the footage. There's Sansa, walking with a mix of resolution and hesitation, a plea from Jon Snow for everyone to work together to survive, and short shots of nearly every main character, almost all of them with a look on their faces that something terrible is lurking just around the corner.
Just listen to the little tone poem Sansa recites about 1:28 in, when the music cuts out, and it's just her voice:
"When the snows fall, and the white winds blow, the lone wolf dies, but the pack survives."
Chilling. Watch the trailer a few times, we'll be right here waiting for you.
For the character posters, you have to head to the Game of Thrones twitter, and tweet at them with two things: "#WinterIsHere," which now comes with an awesome white walker twitter emoji, and an emoji you think might be associated with a character from the show. For instance, and eye might get you Bran's poster, a wolf almost certainly gets you a Stark, and so on. We have a few of them for you below to check out, but part of the fun of it is in playing around on twitter - the social media team for Game of Thrones is certainly having a blast.
Game of Thrones season 7 debuts on HBO July 16, 2017 at 9 p.m. EDT.