Sony Picture's Venom has certainly come a long way from that first mediocre teaser that never got around to actually showing Venom.
In the weeks that followed the internet's vocal backlash, the marketing for Venom started to embrace its ridiculous side, gradually placing its swollen tongue firmly inside its cheek and really just running with it. The experiment proved a success and resulted in an $800 million-plus box office haul, which helped elevate the notorious antihero to the status of a full-on sex symbol who appealed to audiences around the globe.
Now, to promote the upcoming home video release, Sony has taken things to the next level. Specifically by releasing an all-new trailer that frames Venom as the romantic comedy it was always meant to be, thanks to the rather affectionate relationship that develops between Eddie Brock (Tom Hardy) and the alien symbiote itself.
While it looks like one of those dozens of fan-made recut trailers that reframes Mary Poppins as a horror movie, or The Shining as a romantic comedy, this is something that Sony Pictures signed off on. And, frankly, we're all a little better off for it.
It'll be interesting to see if the studio will be taking a similar approach to the other Spider-Man adjacent properties it's currently working on, like Kraven the Hunter or Morbius the Living Vampire. Granted, the latter's ad campaign may have unofficially kicked off with a dramatic video of star Jared Leto shaving his beard, so it seems like they might continue to ride this wave for a while. At the very least, we'll have some idea of what to expect from Venom 2.
Everyone's new favorite romantic comedy will be available on all digital platforms Dec. 11, and then Blu-ray/DVD on Dec. 18.