There seems to be no shame when it comes to cross-promotion these days, and a new Wolverine crossover might be one of the weirdest (but strangely awesome) commercials yet.
Showing off some snippets of new footage from the X-Men spinoff, the footage finds Logan (Hugh Jackman) under assault from a gang of guys while riding on a train. It’s pretty awesome, not surprisingly, with Logan tossed off the side of the train and forced to use his claws to hang on for dear life.
But that’s when it gets weird. It turns out the baddies weren’t after Wolverine (apparently), but instead after a piece of Adamantium gum. Well, of course that’s what they wanted.
Check out the commercial below and let us know — does this make you want to chew some gum inspired by a fictional unbreakable metal?