The folks at Disney know how to leverage intellectual property, and after seeing hyper-focused after-shows like Talking Dead find huge success, the Mouse House is getting ready to debut its own: The Star Wars Show.
The variety show will roll out online through various outlets, including the official Star Wars YouTube channel and website, with a focus on recapping the week in Star Wars news, along with interviews featuring celebrity fans and special guests. New, 7-10 minute episodes will drop every Wednesday at 12 p.m. PT. The series will be hosted by Andi Gutierrez and Peter Townley and produced at Lucasfilm's San Francisco headquarters — meaning all the awesome stuff is literally just down the hall.
"There's an abundance of Star Wars news and information right now and for the forseeable future," Mickey Capoferri, senior director of content and programming at Lucasfilm, told The Hollywood Reporter. "The Star Wars Show will be the place for new and old fans to engage with every aspect of the franchise in fun and authentic ways."
The folks at Disney and Lucasfilm already do a good job of keeping fans engaged on a day-to-day basis via social media and short-form video, but something like this feels like a natural (and savvy) move. Between the films, books, comics and animated shows, there’s more than enough material to fill a weekly mini-sode focused on the Star Wars universe.
Check out the debut installment below and let us know what you think:
(Via The Hollywood Reporter)