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Marvel altering Comic-Con strategy with no Hall H in 2018

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Apr 23, 2018, 1:01 PM EDT

Marvel Studios has put an increasingly large premium on secrecy in the last few years of its superhero dominance at the box office, but with a recent announcement centering on the release of Avengers 4, they look to be kicking it up a notch. This year’s San Diego Comic-Con, the mecca for nerd culture, will be without a big Marvel reveal. That’s because, traditionally, the studio takes over Hall H during primetime for all its major teases and announcements. This year, that won’t be the case.

We know this because Collider caught Marvel Studios president Kevin Feige at the Avengers: Infinity War press day for a quick question about Comic-Con. That’s when it all came out. Feige said, “We’re not going to Hall H this year. It will be an off year... which is what we did after Avengers 1 and what we’ve done every few years. There will be a 10th anniversary presence at Comic-Con but [no Hall H panel.]”

Marvel does this every so often when it feel like it's given fans as much of a taste as they need for the time being. In 2015, Marvel ducked Hall H after releasing its huge schedule of films through 2019. What more could people want?

Now, people want way more — but fans may have to wait.

“[We’re] not going to announce any post-Avengers 4 movies until hopefully after Avengers 4, which is another reason we’re not going to Comic-Con,” Feige said. Indeed, Marvel has reached the tail-end of announcements for its upcoming slate: There’s Captain Marvel, Avengers 4, Spider-Man: Homecoming 2, and Guardians of the Galaxy Vol. 3 on their way, but Marvel wants to keep all other upcoming films close to the vest until after Avengers 4 premieres next summer.

That means casting, pre-production, and the filming of three so-far-unannounced 2020 films will be conducted completely without the small teasing morsels that serve as between-film rations for many fans’ superhero diets.

After the global fan mania that sees Black Panther and Infinity War premiering so close together, it’s no wonder that Marvel wants to take a breather and make sure it’s not oversaturating its fans and handicapping its own potential for generating excitement.